Back in 2009, I found myself living in one of those cities you hear about—high murder rates, tough streets. It was a far cry from the quiet suburbs where I grew up. There I was, a thirty-something, asking questions that seemed simple but had complex answers. Like, how does someone end up on a street corner selling themselves? It wasn't something I saw growing up. I needed to understand. We were a small group, about 10 to 12 of us, young and maybe a bit naive, trying to start a church and wrap our heads around the issues of our new neighborhood. To get a grasp on human trafficking, we invited speakers. One was a political activist who laid out the legal maze—how state and federal laws didn't quite line up. But it was the other speaker, a woman who'd lived through the darkness of high-end prostitution, who really opened our eyes. She talked about the daily life, the control, the exploitation. "98% of the girls on the corner are enslaved," she told us. And then she said something I'll never forget: "No 5-year-old little girl dreams of growing up and doing this." That hit me hard. It wasn't a moment of heroism or a sudden call to arms. It was a quiet realization that something was deeply wrong, and maybe, just maybe, there was something I could do about it. That's why this cause is so important to us at Wildly Charged. It’s not about being heroes; it’s about doing what’s right, even when it’s hard.

Here's the thing: at 45, staring down the road to 55, I've got a goal that some might say is a bit out there. We're aiming to make a real dent in the fight against human trafficking, hoping to reach and rehabilitate 20,000 lives touched by this darkness. It's a big number, I know. But it starts with something as simple as imagining a product that belongs in every home, something good and necessary, like our Electrolyte Hydration. Why this product? Well, we believe it's something every family can benefit from, something that could easily find its place on kitchen countertops across the country. It's not just about creating a successful product for the sake of it. The dream here is to use that success as a vehicle to support our bigger mission. Sure, the idea of our product in every American kitchen is a lofty one, and the financial benefits could be huge. But honestly, that's not the point. The real win would be in hitting our mark in changing lives, using what we've built to make a meaningful impact. That's the kind of success we're after.